"Vai valer a pena!" or ""It will be worth it!"" It was an advertising campaign for VisãoPrev, one of the largest private pension companies in Brazil. The challenge was to attract more clients to the private pension plan. My job in this work was to create the visual concept, the art direction, and the tone the camany should have.
The goal of the campaign was to show how much your life can be pre-arranged giving you a free and unforeseen comfortable retirement.
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